Keeneland Magazine

WINTER 2014

Keeneland, Investing in Racing's Future since 1936.

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KEENELAND.COM K WINTER 2014 85 Board members are heavily involved in the annual appeal to individuals and businesses. Lists of potential donors are divided among the board, and each member sends a handwritten, personal note and other campaign ma- terials to those on her list. The personal approach pays off. Although it is diffcult to measure exact response because of anonymous gifts, the number of donations received is about 35 percent of the number of donor letters mailed. Back in Baby Health's early days, leaders organized ballets and dinners as fundraisers, but that has not been part of the organization's recent past. So when the question of how to celebrate its 100th anniversary came up, 1950s Baby Health Service nurses give free polio vaccines to eligible children. 1983 Expansion at St. Joseph Hospital forces Baby Health to fnd a new home. The hospital offers Baby Health the lower level of a building it owns at 1590 Harrodsburg Road for $1 a year. 1997 Baby Health Service earns national recognition when it receives the President's Service Award for volunteerism from the Points of Light Foundation. 2002 Baby Health Service receives the Daily Points of Light Award, which honors volunteer organizations that meet critical needs in their communities. The brightly colored waiting room makes the wait more inviting for patients such as Madison Howard. Clinic nurse Dan Cheney checks Ayden Mitchell. some didn't want much hoopla. "Our sponsors didn't want to give money for a party; they wanted to give to support the clinic," Mattacola said. But the cake and ice cream that feted its 90th anniversary seemed inadequate for its centennial, so Baby Health had a large dinner and party in late May at Keeneland. There were music, cocktails, dinner, dancing, and a brief program. The evening raised $57,000 for the charity.

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