Keeneland Magazine

WINTER 2014

Keeneland, Investing in Racing's Future since 1936.

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KEENELAND.COM K WINTER 2014 83 Nurse practitioner Delwin Jacoby examines 8-year-old Manuel Hernandez. YOU'VE COME A LONG WAY, BABY HEALTH CELEBRATING 100 YEARS OF SERVICE, BELOVED NONPROFIT KEEPS PACE WITH THE TIMES By Vickie Mitchell / Photos by Bill Luster Baby Health Service's logo is simple — a boy's head in blue silhou- ette. A cowlick shoots up from his crown; a pointed bang shelters his forehead. He is the much-loved symbol of the equally loved grassroots nonproft, which provides free medical care to children who don't qualify for government assistance and who can't afford health in- surance. The blue boy pops up on a sign by the Baby Health Service clinic door, on brochures, on needlepoint pillows in the offce. "We love our blue baby," said Kathleen Eastland Mattacola, presi- dent of Baby Health's board and manager of the Keene- land Gift Shop. "We are a brand. We are 100 years old." Baby Health Service, though, does not act its age. As needs of the Central Ken- tucky children it serves have changed, the spry centenarian has changed as well. "We have to," Mattacola said. "We are a nonproft that is 100 years old, and in healthcare; we have to be on our toes." In the past few years Baby Health has made a number of signifcant changes. It extended its medical care to include older teens, restarted a free monthly dental clinic, renovated and updated its walk-in clinic, and launched a wellness program to combat childhood obesity. "If you don't change with the times, many not-for-profts don't continue to grow," said Alice Buchart, a past president and the incoming president of Baby Health. Baby Health's scope was fairly narrow when it was founded in 1914 as Baby Milk Supply. Led by Emma Haggin, mother of Keene- land president Louis Lee Haggin II, a group of six Lexington women began distributing milk, formula, and cod liver oil to fght malnutrition and rickets in babies of poor families. Within a few years Baby Milk Supply also was giving immunizations, sending its nurses to patients' homes, and providing medicines. It moved around town, fnally settling, in the 1950s, at St. Joseph Hospi-

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