Keeneland Magazine


Keeneland, Investing in Racing's Future since 1936.

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Page 28 of 91 K WINTER 2014 29 ers have transported enough rare critters to fll an issue of National Geographic. Giraffes have gone to China, spectacled bears to the UK, falcons have traveled from San Francisco to the UAE, and the Bronx Zoo even sent spray toads to Africa to be reintroduced to the wild. News and sports agencies are also customers. Mersant handles paperwork for traveling network reporters, delivers Indy 500 tapes around the world for ESPN, and regularly couriers game tapes to Japan for the NFL. Other goods include luxury cars, American-made trucks (Toyota Tundras are popular), designer fashions, and even fresh fsh. "The indus- try has changed," said Joe Santarelli, "and Mersant has had to adapt to the current times. We have had to fnd new revenue streams — not just horses — to be able to compete on a global scale." There's even one boutique service available that the company doesn't advertise on its website or in brochures: personal shopping. "We do a lot of work for several royal families," said Joe Santarelli. "They will ask us to get them an Hermes Birkin handbag or Fendi purses," he said, adding that one client recently asked them to shop for quite a few pricey home goods at New York's ultra-stylish ABC Carpet & Home store. "We've bought perfume from Chanel. We've gone to Crate & Barrel and Toys R Us — how cool is that?" he said. "We're very diverse!" Expertise and profession- alism aside, Santarelli believes it's this kind of relationship with a client that sets Mersant apart from the freight-for- warding pack. Back on the patio, the yearling sale begins to come to a close for the day, but the affable Santarelli is still meeting and greeting. "This is our area," he pointed out. "Everyone knows we're here. We thought about putting in a bar," he added with a laugh as he wandered off to say hello to a patron. Mersant's customers have come to expect the best, and the Santarelli family is only too happy to deliver (pun intended) — whether it's a cherry red Lamborghini landing in Qatar or a stakes winner safely arriving from Newmarket. "Our clientele is extremely loyal, and we're very proud of that," said Santarelli. "It's really humbling to have these people entrust you with their horses." KM Extraordinary Residence with the Finest Appointments and Craftsmanship available, including a Spectacular Gourmet Kitchen with Walk in Cooler, Gym , State-of-the-Art Home Theater. Over sized Master Suite and Customized Garages The Equestrian Facilities include a 22 Stall Center Aisle Barn, Tack and Feed Rooms, Offi ce Space, Lockers and Dressing Area, Kitchen. Ten Separate Grassy Pas- tures and a 5 Furlong Training Track. Presented by Kathryn Scheller Equestrian Properties with Coldwell Banker Previews www.fl oridamoves/kathy.scheller kathryn.scheller@fl 727-515-7521 W E L C O M E TO Grande Oaks Farm Magnifi cent 100-acre Luxury Equestrian Estate in Venice Florida Racehorses are loaded into an Emirates Airlines cargo plane en route to Dubai for the World Cup. mersant international

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