Keeneland Magazine

NO4 2013

Keeneland, Investing in Racing's Future since 1936.

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PRESIDENT'S K message Continuing the Journey W high in terms of staff friendliness, e classify many things at Keeneland facility cleanliness, and impeccably as a journey. One journey is the maintained grounds while we create evolution of our facilities to meet the an atmosphere that is fun and makes needs of racing fans and special events while we Keeneland the place to see and be showcase the fnest in Thoroughbred racing each seen. This fall and winter, Keeneland April and October. Another is the true journey our is revisiting customer service with sales team takes around the world to promote the goal to take it to a higher level as the success of our sales graduates, which makes we strive to assure a memorable and our sales program unlike any other. Their travels wonderful experience for every one of result in a diverse group of buyers who come to our fans. Keeneland assured of fnding the "best-of-thebest" that are gathered here by our consignors. One of the many great things about Keeneland bill thomason President and CEO At the September yearling sale, we introduced our Keeneland Cares program, which is dedicated to enhancing our premier customer care. Hopefully, you have seen one of our is the unwavering focus on our mission, and a Keeneland Hospitality Hubs or met a new member of our dedication to principles our founders knew were already successful "green coats program" at familiar loca- critical to our success. Our journey is aided by tions around the grounds. These friendly and highly visible their vision, which was stated in the original people are trained to answer common questions on a race prospectus, "We shall ask the good will and the day or during the sales, ensuring our guests have pleasant active cooperation of many …" experiences. This pledge is the basis for Keeneland's quest An important part of this new initiative is the realization to provide the highest standard of customer that every day provides an opportunity for improvement. service. For decades Keeneland has been known Many changes on the grounds result from the suggestions we for its exceptionally friendly staff, a culture receive from you, our loyal fans who love this place as much that is due to the visionary leadership of former as the Keeneland team does. We are eager to hear from you; president Ted Bassett, who years ago brought please visit Keeneland.com, go to the "Contact Us" section, the concept from Disney. Keeneland sets the bar and submit comments or suggestions about how we can make this place even better. You are the "many" our founders referred to, and the Keeneland team is passionate about "You should live every day like it's your last day because one day you're gonna be right." assuring that each of your visits results in a special memory for you, your family, and your friends. Keeneland's success is not taken for granted, and we thank you for your continued support. As we begin the holiday season, I am reminded that life's journey is often too short and one should make a special attempt to be sure every new day is fuller and more memorable than the one before. At Keeneland we look forward to being part of your memories in the years to come. — Ray Charles 12 KEENELAND WINTER 2013 Happy holidays and see you on the grounds. K

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